Case Study: Backuptrans achieves doubled online sales with 2Checkout's Avangate Monetization Platform

Utility mobile apps provider Backuptrans has seen significant revenue uplift since switching to 2Checkout

Backuptrans, a software developer of mobile backup, restore and transfer utilities for iPhone and Android, was constrained by issues with its previous eCommerce provider despite a strong affiliate channel that drove about 20% of sales. The company needed improved cart conversion, global payments, subscription billing and relief from tax/invoicing/compliance burdens to grow direct online revenue.

Backuptrans switched to 2Checkout’s Avangate Monetization Platform and reseller model for eCommerce, payments, subscriptions and affiliate management; implementation was seamless. Within weeks they saw a 13% lift in cart conversion, doubled online revenue overall, and increased affiliate-driven sales by 35% (raising the affiliate share to 27%), along with better support and merchandising tools.

Backuptrans

Eric NG

Chief Executive Officer