Case Study: SysTools achieves 15%+ revenue uplift and improved conversion with 2Checkout’s Avangate Monetization Platform

SysTools Improves Conversion and Overall Revenue with 2Checkout

SysTools, an SMB software company known for data recovery, cloud backup/migration and digital forensics (including MailXaminer), was struggling to scale online and channel sales due to low cart conversion, limited out-of-the-box commerce functionality, slow marketing campaign rollout, weak affiliate support, and fragmented reporting from multiple providers.

After switching to 2Checkout’s Avangate Monetization Platform, SysTools optimized its cart and merchandising, introduced upsell/cross‑sell/promotions, cart recovery, affiliate management and improved localization. The company saw a >15% overall revenue uplift, a 51% cart conversion rate (up 17%), a 40% increase in average order value, +6% sales from promotions/merchandising, >7% additional affiliate revenue, ~1% recovered from abandonment, and consolidated, customizable reporting.

SysTools

Anuraag Singh

CEO & Co-Founder