Case Study: Genie9 achieves 124% increase in affiliate sales with 2Checkout

Solid Management Program Boosts Affiliate Channel Sales

Genie9, a commercial developer of backup, archiving and security software, faced slow uptake of its SaaS offering through affiliates because it had no defined affiliate management program. To extend its marketing reach and grow channel sales, Genie9 partnered with Avangate to put structure around affiliate outreach and promotions.

Avangate’s Affiliate experts helped Genie9 deploy a managed program using the Avangate Affiliate Platform (dashboard, communication tools, matchmaking and best-practice counseling) and ran an email pilot campaign offering a free iPad2 plus a 50% commission and 50% discount coupon. The effort drove a 124% increase in affiliate sales (two-month average vs. prior six-month average), doubled orders within one month, and tripled affiliate sign-ups month‑on‑month.

Genie9

Muayyad Shehadeh

CEO