Case Study: Software AG speeds SaaS launch and improves marketing campaigns with 2Checkout

Software AG accelerates ARIS Cloud and tracks campaign results in real time with 2Checkout

Software AG, a leading innovative software business solutions provider, needed a commerce partner to support the strategic launch of its ARIS Cloud SaaS offering. Their challenge was to achieve speed to market, gain a holistic view of SaaS adoption, and support a multitude of global business and revenue models. They selected the 2Checkout (formerly Avangate) Digital Commerce Solution to address this.

The solution from 2Checkout provided a modular and easy-to-use commerce platform that enabled fast implementation and worldwide localization. A key result was the successful API integration between 2Checkout, the Marketo marketing automation tool, and the company's CRM. This integration allowed Software AG's marketing team to automatically track campaign success in real-time, improve lead nurturing, and experiment to increase conversion rates, all while using resources more efficiently.

Software AG