Case Study: Soft32 achieves 40% increase in orders and 5× sales growth with 2Checkout

Soft32 - Customer Case Study

Soft32, founded in 2001, is a leading software download portal with over 10 million downloads per month and a catalog of around 150,000 products. In early 2012 the company set out to convert that traffic into more paid orders for Avangate’s top merchants, addressing the challenge of boosting affiliate-driven revenue and adapting to shifting subscription-based models.

By partnering closely with the Avangate Affiliate Team, Soft32 ran targeted, sustained promotions, prioritized high-converting merchants and secured special commercial terms such as exclusive commissions, discounts and renewal rewards. The effort produced a 40% increase in orders in one month, fivefold growth in network sales over six months, an 83% lift in conversion rates and roughly 300% higher online sales for participating vendors, earning Soft32 Avangate’s 2012 affiliate sales award.

Soft32

Lucian Todea

Founder