Case Study: 123FormBuilder boosts renewals 15–20% and doubles global reach with 2Checkout

SaaS Company Increases Retention by 15-20% and Streamlines Marketing and Support Activities

123ContactForm is a fast-growing SaaS online form and survey builder that needed to optimize online sales, back-office operations and customer experience while expanding internationally without investing in local payment processing. Growth was constrained by a payments-only solution that forced the team to manage global VAT/sales tax and invoicing, increased administrative costs, and lacked SaaS-specific automation—leading to high renewal drop-outs and elevated acquisition costs.

The company moved to Avangate’s SaaS commerce platform for subscription automation, intelligent payment routing, an account updater, provisioning, self‑service and affiliate tools. As a result, renewals rose 15–20% in the first cycle, go‑to‑market time was cut by about 50%, invoicing overhead was absorbed, customer support and satisfaction improved, and the business expanded from 50+ to 100+ countries.

123FormBuilder

Florin Cornianu

CEO and Co-founder