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A 2Checkout Case Study
Retrospect, a provider of Windows and Mac backup and recovery solutions for professionals and SMBs, needed to extend distribution into remote markets while maintaining ownership of end-customer relationships and avoiding channel cannibalization. The company lacked scalable one-to-one reseller engagement, and smaller VARs and MSPs were often buying from larger online resellers at full MSRP without contacting Retrospect.
By adopting Avangate’s Enterprise Edition—eCommerce platform, Channel Manager and partner portal—Retrospect launched a branded commerce hub and self‑service onboarding for resellers, enabled structured discounts and financing with no credit terms, and automated partner marketing and support. The initiative drove a 15% expansion in global presence, faster go‑to‑market, deeper engagement in remote regions, and increased enrollment of local MSPs and VARs.
Werner Walter
Director of Sales, Americas