Case Study: Nero achieves 55%+ revenue uplift with 2Checkout Monetization Platform

Nero Boosts Online Sales with 2Checkout’s In-Platform Marketing Tools

Nero, a multimedia software provider serving both B2C and B2B customers, wanted to boost revenue from new and existing users while ensuring a seamless customer experience. Already partnered with 2Checkout (now Verifone), the SMB aimed to leverage the platform’s integrated marketing and commerce capabilities to drive growth and improve subscription management.

Using the 2Checkout Monetization Platform — including in-platform promotions and cross-sells, the Avangate Affiliate Network/reseller model, deep checkout localization (payment routing, multi‑currency, geolocation) and advanced subscription features with auto‑renewals and churn prevention — Nero achieved substantial gains: more than 55% of overall revenue is now driven by 2Checkout’s marketing tools, ~5% of revenue comes from affiliate and channel sales, and revenue recovery tools contribute an additional 5% of recurring revenue.

Nero

Felix Hüning

Director eCommerce