Case Study: Movavi achieves 12%+ revenue growth with 2Checkout (Avangate)

Movavi Increases Revenue by 12%+ with Avangate through Improved Acquisition and Retention

Movavi, a global maker of multimedia software, needed to grow sales in a crowded market where many free alternatives exist and to improve retention for newly introduced subscription products. The company’s objectives were to expand global reach, increase customer acquisition through new channels, and automate retention to protect recurring revenue.

Movavi adopted Avangate’s commerce platform and Affiliate Network plus marketing and revenue-recovery tools to support global payments, cross-selling and automated retries. The results: expanded sales in 100+ countries with support for 15 currencies, 28 payment methods and 31 languages; a 10% revenue increase from affiliates, a 5% rise in average order value, cart conversions up (4% from payment recovery, 2% from abandoned-cart tools), and a further 2.6% uplift from retention — a total revenue improvement of 12%+.

Movavi

Albina Zakharenko

Head of Marketing and Sales