Case Study: Markzware achieves 11% increase in conversion rate with 2Checkout CRO Services

Markzware Increases Conversion Rate by 11% with 2Checkout CRO Services

Markzware, a provider of software for printing and publishing sold in 50+ countries, partnered with 2Checkout to improve its checkout funnel and lift global cart conversion by 10%. A heuristics analysis identified multiple sources of friction across the checkout and review pages — inconsistent branding, unnecessary form fields, an overly prominent coupon field, hidden payment options, distracting elements and weak security cues — all of which risked driving shoppers away before purchase.

2Checkout designed and A/B tested a streamlined one‑column cart: card entry moved to checkout, PayPal fields opened directly, coupon visibility reduced, security logos added, and the review page simplified with a clear call‑to‑action. The variation outperformed the original globally (90% statistical significance), delivering an ~11% increase in conversion rate and a 13.5% lift in revenue per visitor (checkout +15%, review +7%), exceeding the goal and yielding an 18x CRO services ROI.

Markzware

Mark Singelyn

Sales Manager