Case Study: Malwarebytes achieves up to 39% higher cart conversion in top countries with 2Checkout CRO Services

Malwarebytes Increases Conversion Rates by up to 39% in Top Countries with 2Checkout

Malwarebytes, a global endpoint security company, needed to improve purchase conversions across different countries and in its free-trial app, because shoppers’ preferred checkout length varied by market and use case. The challenge was to determine whether a shorter one-page checkout or a slightly longer flow with a review page would maximize cart conversion rates on both the website and inside the trial software.

Working with 2Checkout’s CRO team, Malwarebytes A/B tested short versus longer cart flows (adding a review page) across top markets and in the trial app. The longer flow drove double-digit lifts—up to 39% in Australia—with increases of +12% (UK), +30% (Canada), and +25% in the US trial—prompting geo-segmentation of checkout flows and a substantial revenue gain.

Malwarebytes

Cesar Medrano

Senior Director, Growth Marketing