Case Study: Malwarebytes achieves 9% increase in revenue per visitor with 2Checkout

Malwarebytes Improves RPV by 9% with an Optimized Placement of Upsell and Upgrade Offers

Malwarebytes, a cybersecurity software company, sought to improve its ordering process and customer experience by testing how the placement, type, and presentation of upsell and upgrade offers affect cart conversion and revenue per visitor (RPV). The specific challenge was whether showing an upsell before checkout (versus only on the Thank You page), and whether to offer extra years or extra devices, would maximize revenue without harming conversion.

Working with 2Checkout’s Avangate Monetization Platform and CRO team, Malwarebytes A/B tested a control and two variations; the winning test placed a one‑year upsell prior to checkout and a device upgrade post‑purchase. That variation delivered a 3.92% lift in conversion and a 9.16% (≈9%) increase in RPV versus control, with an 11% upsell take rate and 8% upgrade take rate—showing pre‑checkout term upsells and dedicated post‑purchase pages outperform banners.

Malwarebytes

Erik Hansen

Sr. Director, Growth Product