Case Study: Malwarebytes boosts conversion and revenue with 2Checkout

Malwarebytes boosts revenue per email 139% with 2Checkout

Malwarebytes, a global cybersecurity company, needed to improve its ecommerce platform, specifically seeking better subscription management and increased revenue. They partnered with the vendor 2Checkout to address these challenges and optimize their online checkout and marketing processes.

2Checkout implemented a series of conversion rate optimization projects for Malwarebytes, enhancing their email marketing strategy and the placement of upsell offers. The solution also involved A/B testing different cart flows. As a result, Malwarebytes saw a 47% increase in email open rates, an 80% increase in manual order email conversion rates, a 9% increase in revenue per visitor, and cart conversion rate increases of up to 39% in key countries. 2Checkout's data-driven approach significantly boosted Malwarebytes' revenue and global expansion.

Malwarebytes