Case Study: DEVONtechnologies achieves 162% increase in global affiliate revenues with 2Checkout

Mac Focused Strategic Affiliate Outreach. Introduction of Marketing Campaigns and Promotions

DEVONtechnologies, a U.S.-based developer of Mac and iOS productivity apps, faced the challenge of growing sales in a niche Mac market with few quality Mac-focused affiliates. The company also struggled with lower-than-desired average order value, limited internal marketing resources, and the need to update and automate its online store and promotional programs to maintain brand consistency.

Avangate delivered a full commerce solution and a three-month Managed Affiliate Services program that included cart localization, fulfillment, affiliate recruitment, one-on-one affiliate management, and promotional tools. The campaign brought 118+ new Mac-oriented partners and drove a 162% increase in global affiliate revenues, a 131% rise in orders, a 237% jump in quality affiliate traffic, a 14% lift in AOV, and grew affiliate channel share from 3.5% to about 9% of online revenue.

Devon Technology

Eric Boehnisch-Volkmann

President