Case Study: Markzware achieves global expansion and streamlined commerce operations with 2Checkout

Leverages the Avangate Integrated Commerce Platform for Increased Efficiency

Markzware, a Mac-focused leader supplying desktop search, data conversion and preflight solutions to creative agencies, printers and publishers, needed to scale global sales and introduce new digital and subscription business models without adding headcount. The company’s goals were to optimize online commerce across channels, localize orders and support efficiently, and onboard additional sales channels cost-effectively.

By adopting the Avangate integrated commerce platform, Markzware expanded sales coverage from 25 countries to over 100 and leveraged Avangate’s affiliate network to drive roughly 20% of top-line sales. The modular, centralized platform eliminated duplicate product setups, provided unified reporting, improved payment routing and increased cart conversion—streamlining operations, enabling new revenue models and growing international reach with minimal additional investment.

Markzware

Mark Singelyn

Sales Manager