Case Study: Kofax boosts conversion rates with 2Checkout Express Checkout optimization

Kofax boosts conversion rates 8.75% with 2Checkout

The customer, Kofax, sought to improve their online conversion rates. They partnered with the vendor 2Checkout and its Verifone CRO Team to optimize their checkout experience.

2Checkout's solution was to implement an A/B test that added a separate express checkout section for popular payment methods like PayPal and Apple Pay. This change led to a statistically significant 8.75% surge in conversion rates and an 11.78% increase in revenue per visitor, ultimately generating an additional $109.8K in annual revenue for Kofax.

Kofax