Case Study: Kofax achieves higher conversion rates with 2Checkout Express Checkout

Kofax boosts conversion 8.75% with 2Checkout Express Checkout

Kofax, a medium-sized software company specializing in intelligent automation, sought to increase its online checkout conversion rates. To address this challenge, they partnered with the vendor 2Checkout and utilized its CRO Services for optimization.

2Checkout's solution involved implementing an A/B test that integrated a dedicated express checkout section for payment methods like PayPal and Apple Pay into the existing 3-column cart. This change resulted in an 8.75% increase in the cart conversion rate and an 11.78% increase in revenue per visitor, contributing to a significant annual revenue boost of $109.8K for Kofax.

Kofax