Case Study: Kofax achieves 8.75% conversion lift and 11.78% RPV increase with 2Checkout Express Checkout

Kofax Achieves Higher Conversion Rates

Kofax, a medium-sized B2B software company specializing in intelligent automation and digital transformation, wanted to improve online checkout performance and increase conversion rates. Facing friction in their existing 3‑column checkout, they engaged the Verifone (2Checkout) CRO team to test ways to simplify the purchase flow.

Verifone ran an A/B test that added a prominent Express Checkout section (PayPal Express and Apple Pay) above the 3‑column cart. The winning variation delivered an 8.75% lift in conversion rate, an 11.78% increase in revenue per visitor, a rise in PayPal orders (9% → 12%), and an estimated $109.8K boost in annual revenue.

Kofax

Ben Liu

Ecosystem Director