Case Study: Kilohearts reduces subscription churn by 50% with 2Checkout's Avangate Monetization Platform

Kilohearts Curbs Subscription Churn by 50% with 2Checkout

Kilohearts, a Sweden-based SMB that develops software synthesizers and effects, was spending significant time managing global VAT and sales-tax compliance and lacked a holistic purchase optimization process while using a payments-only provider. This distraction was affecting focus on product and contributed to avoidable subscription churn.

By adopting 2Checkout’s Avangate Monetization Platform (including the Merchant of Record model and Affiliates Network), Kilohearts offloaded global tax compliance and implemented retention and order-recovery tools—auto-renewal discounts, account updater and retry logic, dunning, localized carts, and unfinished-payment follow-ups—cutting subscription churn by about 50% and generating roughly 5% additional sales through affiliates.

Kilohearts

Per Salbark

Creative Director