Case Study: Kaspersky Lab achieves 18% higher revenue per visitor and 19% fewer auto-renewal opt-outs with 2Checkout

Kaspersky Lab Increases Revenue Per Visitor by 18% with 2Checkout

Kaspersky Lab, a global cybersecurity company protecting hundreds of millions of users, aimed to boost acquisition revenue and recurring annual revenue by optimizing its online shopping cart. The challenge was to increase revenue per visitor (RPV) and lift auto‑renewal opt‑in rates without hurting overall cart conversion.

Partnering with 2Checkout’s Avangate Monetization Platform and CRO Services, Kaspersky ran iterative A/B tests: a redesigned one‑column cart with payment buttons (+8.95% RPV), moving the card number field higher in the form (+9.95% RPV), and an ON/OFF auto‑renew style that reduced opt‑outs. The program delivered roughly an 18.5% increase in RPV and a ~19.5% decrease in auto‑renewal opt‑outs while maintaining conversion rates.

Kaspersky Lab

Ekaterina Uchaeva

Head of Digital Sales