Case Study: Kaspersky Lab achieves 63% higher revenue per visitor and improved internal efficiency with 2Checkout (Avangate)

Kaspersky Lab grew revenue per visitor by 63% and improved internal efficiency with the Avangate localized marketplaces

Kaspersky Lab, a global cybersecurity company serving over 400 million users and 270,000 corporate clients, sought to optimize its online customer experience and boost sales in emerging Eastern European markets. The challenge was migrating and localizing existing stores to support local currencies, payment methods, languages, taxation and invoicing rules while improving conversion rates and internal efficiency.

Avangate delivered fully localized marketplaces across multiple Eastern European countries, rapidly deploying complete stores with localized content, payment options and a license renewal center. The result was a faster, simpler user journey and improved site performance, with conversion and sales gains (revenue per visitor increased by up to 63% in one geography), easier maintenance and better internal efficiency and scalability for Kaspersky’s ecommerce team.

Kaspersky Lab

Kamilo Tomas

Senior Online Sales Manager - Eastern Europe