Case Study: Kaspersky achieves higher revenue and improved customer experience with 2Checkout

Kaspersky boosts revenue per visitor 18% with 2Checkout

Kaspersky Lab, a global cybersecurity company, sought to optimize its online shopping experience, increase revenue per visitor, improve auto-renewal rates, and enhance operations for its vast network of resellers. To address these challenges, the company partnered with the vendor 2Checkout (formerly Avangate) and leveraged its comprehensive commerce platform, including its Channel Manager Solution and in-app purchasing capabilities.

2Checkout implemented a series of solutions including localized marketplaces, a/b testing for cart optimization, in-app purchasing, and automated reseller order processing. The results were significant, with 2Checkout helping Kaspersky achieve an 18% increase in revenue per visitor, a 19% decrease in auto-renewal opt-outs, a 63% RPV growth in some regions, and an over 20% uplift in sales from in-app purchases. These efforts also streamlined internal efficiency and improved global reseller support.

Kaspersky