Case Study: Incomedia achieves 60% higher conversion rates and 10% additional sales with 2Checkout

Incomedia Consolidates Global Online Sales for Improved Eciencies, Lower TCO and Increased Conversion

Incomedia, an Italian maker of WebSite X5 website-building software, was selling globally but running three separate eCommerce systems (Italy in-house, Brazil via a reseller, and the rest of the world through a third party). This fragmented setup created duplicate work, inconsistent branding and reporting, and left them unable to support preferred Brazilian payment methods or easily comply with new Italian e‑invoicing rules.

By consolidating onto 2Checkout’s platform (2Monetize and 2Partner) Incomedia gained centralized reporting, deep localization for Brazil and Italy, and built-in affiliate marketing. The switch produced a 60% increase in conversion rates, roughly +10% additional sales via the affiliate network, and significant internal efficiencies (faster operations and fewer staff needed to manage a single system).

Incomedia

Federico Ranfagni

Chief Executive Officer