Case Study: Image-Line expands international sales via multiple channels with 2Checkout

Image-Line scales sales across 100+ countries with 2Checkout

Image-Line, the developer of the FL Studio music production software, faced challenges managing international sales across over 100 countries. Their key issues involved staying compliant with complex payment regulations and sales tax laws, offering localized payment options, and efficiently managing multiple sales channels including direct online sales and a network of distributors. To solve this, they turned to the vendor 2Checkout and outsourced their payment and order processing to 2Checkout's all-in-one monetization platform.

The solution from 2Checkout centralized and streamlined Image-Line's global commerce operations. It ensured compliance with sales taxation and payment processing regulations in all markets, while also optimizing the purchase funnel to improve the shopper experience. This led to a measurable decrease in customer drop-out rates during checkout. Furthermore, 2Checkout's platform allowed Image-Line to seamlessly manage all their sales channels—direct online, in-app, and through resellers—from a single system.

Image-Line