Case Study: Movavi achieves 15x ROI through shopping cart optimization with 2Checkout

How Movavi Obtained a 15 fold ROI with Shopping Cart Optimization

Movavi, a global maker of easy-to-use multimedia software sold in 150+ countries, wanted to boost sales by optimizing its shopping cart and overall purchase funnel. To maximize conversions and revenue per visitor (RPV) for both B2C and B2B customers, Movavi engaged Avangate and partner agency Sellpoints to run a focused conversion rate optimization (CRO) program on Avangate‑hosted cart pages.

Avangate Digital Commerce Enterprise Edition and Sellpoints ran shopper polls and A/B tests that reduced perceived risk (money‑back guarantee, security icon, support contact) and clarified an optional Download Insurance offer. The changes produced a 5.5% lift in conversion rate and a 22% increase in RPV over nine months, translating to a 15x return on investment.

Movavi

Evgeniya Ivonina

Head of Website Development