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A 2Checkout Case Study
PadiAct is a SaaS platform for marketers that delivers targeted on‑site messaging to boost email subscriptions and capture qualified leads. Needing a seamless, automated buying experience and a way to expand internationally without becoming the merchant of record or handling complex taxation and currency issues, PadiAct sought an eCommerce partner that would let the team focus on product and customer satisfaction.
PadiAct selected Avangate for its localization, API-driven automation, shopping‑cart customization, and outsourced billing and invoicing. In 12 months the company doubled the number of countries it sells into and grew revenue an average of 13% month‑over‑month; freemium conversion runs 10–15% overall and exceeds 85% for accounts that reach the freemium limit. Avangate also automates account activation and handles payment issues and invoices, freeing PadiAct to concentrate on product development.
Claudiu Murariu
Co-founder