Case Study: Privax (HideMyAss) achieves 18% increase in retention revenue with 2Checkout

Global Reach Increase in Retention Revenue by 18%

Privax, the London‑headquartered company behind VPN service HideMyAss (serving ~10 million users), needed a flexible, efficient global commerce strategy to support growth. Facing resource‑intensive tasks like subscription billing, tax, payments and fraud management, their goals were to expand internationally, improve customer retention, and boost operational efficiency.

Privax implemented Avangate’s Enterprise Edition to handle global payments, tax, fraud and localization across 120+ countries and to deploy Avangate’s Revenue Recovery Tools (Account Updater, Retry Logic, intelligent routing). Within six months these tools recovered 18.27% of recurring revenue (11.64% from Account Updater + 6.63% from Retry Logic), driving an 18% increase in retention revenue while freeing Privax to focus on product, offers and marketing.

Privax

Danvers Baillieu

Chief Operating Officer