Case Study: FlipBuilder achieves increased eCommerce sales and global conversions with 2Checkout Monetization Platform (now Verifone)

FlipBuilder Boosts eCommerce Sales Since Switching to 2Checkout

FlipBuilder, a small-to-medium multimedia company that turns PDFs into interactive flipbooks, needed a more flexible commerce platform to consolidate multiple websites into one account, improve international conversion, and accept payments from customers around the world.

By moving to Verifone’s Monetization Platform (formerly 2Checkout) and leveraging the Avangate Affiliate Network, FlipBuilder gained localized checkout in 190 countries with multiple payment methods, automated tax/compliance, reduced fraud and chargebacks, and centralized product/site management. The changes delivered immediate uplift in conversion and revenue—affiliates now drive over 15% of total sales, and a Back-to-School campaign produced a 73% increase in affiliate sales (September vs. June)—while the CMO reports an improved checkout experience for international customers.

FlipBuilder

Glenn Kan

Chief Marketing Officer