Case Study: Epubor achieves a 20% cart conversion boost with 2Checkout’s InLine Cart

Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

Epubor, a multimedia software provider serving tens of thousands of B2C and B2B users, sought to lift checkout performance on its site by replacing a hosted cart with an InLine checkout to reduce friction, avoid redirects, and improve the default payment flow. The SMB partnered with 2Checkout’s Avangate Monetization Platform and CRO experts to validate that an embedded cart and a change in pre-selected payment method would boost conversions.

2Checkout implemented the ConvertPlus InLine cart (branded with Epubor’s logo) and ran a global A/B test using VWO. The InLine variation delivered a 19.62% uplift in cart conversions (rounded to +20%) and projects a 10–20% estimated increase in annual gross sales if rolled out to all traffic.

Epubor

Iris Yan

Sales Manager