Case Study: Lavasoft achieves 6x partner-management efficiency and 84% time savings with 2Checkout

Efficient and Cost-Effective Partner Management

Lavasoft, maker of the Ad-Aware anti‑malware suite with over 400M installations and a partner network spanning 120 countries, had grown from manual reseller sales to thousands of partners and was managing partner requests, pricing and fulfillment with Excel and a three‑person team. The manual workload caused poor enforcement of commercial policies and left no resources for business development.

In 2009 Lavasoft deployed the Avangate Channel Manager to automate order processing, invoicing, payment reconciliation and product delivery, add partner tiers and a self‑service sign‑up, and act as merchant of record for global sales. The result: partner management efficiency improved more than 6x, time on routine tasks fell 84%, the team went from three full‑time to one part‑time resource, orders rose 10% and the partner network grew 15%, with faster delivery and better channel visibility.

Lavasoft

Calin Udrea

Marketing Director