Case Study: Easeware achieves 18%+ online sales uplift and optimized eCommerce operations with 2Checkout

Easeware Increases Driver Easy Online sales by 18% and Optimizes eCommerce Operations with 2Checkout

Easeware, creator of Driver Easy (a driver-updater used by over 3 million people), needed better eCommerce visibility and performance after its previous provider’s poor order-tracking made channel-level analysis and budgeting guesswork. In A/B testing on its main market, 2Checkout’s setup outperformed the incumbent with an 11% higher cart conversion rate.

By switching to 2Checkout’s Avangate Monetization Platform and Merchant‑of‑Record model, Easeware adopted optimized checkout templates, built‑in A/B testing, Google Analytics integration, advanced order tracking and subscription billing. The changes drove an 11% lift in cart conversions, roughly a 30–31% increase in affiliate sales and an estimated 18%+ overall increase in online revenue, plus much stronger reporting and analytics for future planning.

Easeware

Kevin Zheng

Chief Executive Officer and Founder