Case Study: Driver Easy achieves an 8% revenue increase with 2Checkout CRO services

Driver Easy Increases Overall Revenue by 8% Following CRO Project

Driver Easy (by Easeware), a utility‑software provider serving B2C and B2B customers, wanted to improve its global checkout experience to lift conversions and revenue per visitor. The company partnered with Verifone’s CRO team to test its existing 1‑column cart against three 3‑column variations over a 28‑day global A/B test.

The 3‑column designs outperformed the control, with Variation 1 (all payment methods above the payment options column) delivering the best global result: a 7% lift in conversion rate, an 8% increase in revenue per visitor, and an estimated 8% boost in overall online sales (with a reported 31x ROI). Top markets like the US (+4%), Germany (+12%) and Australia (+8%) favored Variation 1, while many other countries preferred Variation 3.

Driver Easy