Case Study: VideoSoftDev achieves 9% conversion increase with 2Checkout ConvertPlus

ConvertPlus Ordering Engine Increases Conversion Rate by 9% for Vector’s VideoSoftDev

Vector Ltd’s VideoSoftDev, maker of the VSDC audio and video conversion and editing suite, sought to boost online sales and improve the shopper experience for its global B2C and B2B customers. As an SMB and long‑time 2Checkout client, the team wanted a straightforward way to raise conversion rates on their checkout flow.

They tested 2Checkout’s ConvertPlus — an API‑driven, highly optimized hosted ordering engine using a one‑column cart template — which was easy to implement via the 2Checkout Control Panel. The new checkout streamlined the purchase process and produced a 9% lift in conversion rate (95% statistical significance), improving the shopper experience and driving new business.

VideoSoftDev

Alexander Galkin

Project Manager