Case Study: Bitwig achieves 42% YOY growth and 13% revenue uplift with 2Checkout

Bitwig Improves eCommerce Operations with 2Checkout

Bitwig, a Berlin-based SMB that develops music production and performance software, struggled with a payment provider that offered poor localization, weak reporting, limited shopper support, no merchandising/marketing tools, and an inadequate API. They sought a more flexible commerce platform to handle payments, taxes, local currencies and languages, and customer support so the team could focus on developing Bitwig Studio.

By switching to 2Checkout’s Avangate Monetization Platform (including its Merchant of Record model, affiliate network and 2Monetize), Bitwig gained 45+ payment methods, 100 billing currencies, geolocation and carts in 30+ languages, advanced reporting, marketing/merchandising tools and robust APIs. The move helped drive 42% year‑over‑year growth and a 13% total revenue uplift (2% from renewals, 4% from cart recovery and 7% from affiliates).

Bitwig

Placidus Schelbert

Managing Director