Case Study: Bitdefender achieves 95% increase in affiliate-generated revenue with 2Checkout

Bitdefender - Customer Case Study

Bitdefender, a global internet security vendor protecting roughly 400 million users, was shifting more sales online and needed to sharpen its affiliate channel to widen reach, boost efficiency, and increase revenue. The company already sold through partners but wanted better affiliate matching and higher-performing campaigns to capitalize on growing web-based demand.

Avangate provided managed affiliate services—targeted email campaigns, one-to-one partner matching, and implementation of external order tracking—plus hands-on program support. The result: a 95% increase in affiliate-generated revenue within six months, 46% more affiliate-driven clicks (awareness), 27% more affiliates promoting Bitdefender, and an extra 5% revenue from accurate tracking and improved affiliate retention.

Bitdefender

Marius Motohon

Affiliate Manager