Case Study: BitDefender achieves centralized revenue visibility and doubles partner network with 2Checkout

Bitdefender - Customer Case Study

BitDefender, a global security software provider serving millions of home and corporate users through thousands of resellers in 100+ countries, faced limited visibility into sold licenses, poor enforcement of commercial policies, and time‑consuming manual partner operations. These issues hampered accurate revenue forecasting, created channel conflicts, slowed partner response times, and constrained the company’s ability to scale marketing and distribution effectively.

BitDefender implemented Avangate’s ARMS partner management solution to centralize license inventory, automate orders and invoicing, enforce pricing and discount rules, and provide real‑time reporting. The platform freed internal resources for business development, accelerated partner onboarding, cut routine work dramatically, enabled channel managers to process many more orders (from ~30 to as many as 200/day), doubled the distribution network in the first year, and delivered faster license activation and higher partner and customer satisfaction.

Bitdefender

Lucian Cristea

Global Sales Director