Case Study: Bitdefender boosts conversions and affiliate revenue with 2Checkout

Bitdefender boosts conversion rate 3X with 2Checkout

Bitdefender, a global security technology company, faced challenges in optimizing its complex online sales processes and improving the overall customer experience in a highly competitive endpoint security market. They partnered with 2Checkout to leverage its platform and services for greater flexibility in selling and experimentation.

2Checkout provided Bitdefender with a flexible ecommerce platform, including enhanced API functionality and managed affiliate network services. This solution led to significant measurable improvements, including a conversion rate increase from 4.8% to 14% and a 12% boost in average order value. Furthermore, 2Checkout's affiliate management helped Bitdefender achieve a 95% increase in affiliate-generated revenue within six months.

Bitdefender