Case Study: AVS4YOU achieves a 25.8% conversion lift and 24.96% RPV increase with 2Checkout's InLine cart

AVS4YOU's Cart Transformation Amplifying Revenue with 2Checkout's InLine Solution

Online Media Technologies, creator of AVS4YOU, is an SMB in the audio‑video space that wanted to reduce checkout friction and stop redirecting customers to external pages to improve conversion and Revenue Per Visitor (RPV).

Following Verifone’s (2Checkout) CRO recommendation, AVS4YOU implemented the InLine cart and ran a 64‑day A/B test that reached statistical significance. The streamlined checkout delivered a 25.83% lift in conversion rate and a 24.96% increase in RPV, projecting an additional $2.6K per month (about $31.7K annually).

Avs4You

Irina Sanaeva

Head of Digital Marketing