Case Study: Avs4You achieves 5% year-over-year sales volume growth with 2Checkout

AVS4YOU Increases YOY Sales Volume by 5% with Optimized eCommerce Operations

AVS4YOU, the flagship online store of Online Media Technologies, is a multimedia software provider offering video and audio solutions to a global audience. After more than a decade with Verifone (formerly 2Checkout), the company wanted to improve global eCommerce operations, increase multichannel sales volume, and optimize the customer experience for international markets.

By adopting the 2Checkout Monetization Platform—including a reseller model, the Avangate Affiliate Network, marketing and revenue-recovery tools, subscription billing, and cart optimization—AVS4YOU achieved a 5% year‑over‑year sales increase. Key outcomes included up to 30% of sales driven by marketing tools, 10% from the affiliate network, a 14% revenue uplift from automatic-renewal recovery, a 1% uplift from cart recovery, a 15% increase in cart conversion rates, and expanded selling reach to over 150 countries.

Avs4You

Irina Sanaeva

Head of Digital Marketing