Case Study: Avast’s HMA boosts retention and recovers recurring revenue with 2Checkout

Avast recovers 18% of recurring revenue with 2Checkout

The customer, Avast, faced the challenge of improving client retention for its HMA VPN service, a critical need for its subscription-based business operating in a competitive industry. They partnered with the vendor, 2Checkout, to leverage its digital commerce platform and churn reduction tools.

2Checkout implemented its commerce solution, including revenue recovery tools, to help HMA reduce voluntary churn and recover lost revenue. The solution delivered significant results for Avast, including a 22% voluntary churn recovery rate and the recovery of almost 20% of recurring revenues, providing a major boost to retention.

Avast