Case Study: Avs4You achieves 40% boost in European software sales with 2Checkout

Avangate Helps Boost AVS4You Western European Software Sales by 40%

AVS4YOU (Online Media Technologies), maker of popular AVS4YOU multimedia software, wanted to boost European sales but faced high cart abandonment and low conversions. Customers encountered a fragmented three‑step checkout and saw prices in USD on localized microsites, which created errors, confusion and lost sales in key markets.

Avangate ran A/B tests, moved checkout to a one‑step Avangate secure page, added payment/security logos and used geolocation to display localized prices and currencies. The changes produced strong gains: Avangate’s cart converted ~5 percentage points better than the competition with a 30% drop in abandons; France saw a 14% sales lift from checkout optimization and a 44% jump in orders (40% sales growth) after price localization; Germany recorded +20%+ sales and similar conversion improvements — overall boosting Western European sales substantially.

Avs4You