Case Study: Absolute Software (LoJack) achieves 5x trial conversion lift with 2Checkout

Absolute Software - Customer Case Study

Absolute | LOJACK offered a “Take Us For A Spin” trial but faced poor trial economics: the original zero-dollar checkout required full billing and contact fields and created friction in activation and purchase. That process produced an 11% sign‑up rate, 52% activation, only 8% purchases and a meager 0.9% trial conversion, while ongoing churn and lost recurring transactions were eroding revenue.

The team rebuilt the flow into a free trial that collects payment details and automatically activates with a 30‑day money‑back guarantee. That change drove activation to 100%, purchases to 56% and lifted trial conversion to 5% (a 5x improvement). Complementary churn-prevention (RRT) tools delivered a 23% revenue uplift, 7x ROI, recovered 35% of auto-recurring transactions and produced a 5% uplift from shopping-cart recovery.

Absolute Software