Case Study: Absolute achieves higher trial conversion, better retention, and lower churn with 2Checkout

Absolute boosts trial conversion 5x with 2Checkout

Absolute, a leading security and management software vendor, faced challenges with low trial conversion rates, an underperforming affiliate program, and high customer churn. They partnered with 2Checkout to overcome these obstacles and optimize their recurring revenue operations.

2Checkout implemented a new subscription-based commerce platform, managed affiliate services, and provided deep analytics to improve payment recapture. This solution led to a fivefold increase in trial conversions, an 84% year-over-year rise in affiliate-generated revenue, and a 40% reduction in customer churn, significantly strengthening Absolute's recurring revenue stream.

Absolute