Case Study: ABBYY achieves frictionless selling and a 34% increase in cart conversion with 2Checkout

ABBYY’s B2C and B2B Go-to-market Transformation & Frictionless Selling Enabled by Avangate’s Commerce Platform and Partner Ecosystem

ABBYY, a global leader in document recognition, content capture and language-based technologies, needed to transform its FineReader line-of-business amid aggressive competition and declining retail channels. The company faced shifting customer targets, high internal resource demands and the need to pivot from packaged products to electronic delivery while better understanding the buyer journey and aligning processes to capitalize on online sales.

ABBYY selected Avangate’s Digital Commerce Enterprise Edition and partnered across Avangate’s ecosystem (HubSpot, SheerID, Salesforce, iAffiliate Management, Upsellit) to automate processes, simplify channels, launch an affiliate program and optimize the online store. The move delivered faster go-to-market (what once took weeks now takes days), scalable B2B/B2C selling and measurable gains: affiliate sales rose from 10% to 30% of online revenue (affiliate program +197%), cart conversion improved 34%, and net orders increased through cart recovery—enabling frictionless selling and accelerated growth.

ABBYY

Angel Brown

Director, Product Marketing