Case Study: ABBYY increases online sales and affiliate-driven revenue with 2Checkout

ABBYY increases online sales by more than 30% with 2Checkout

ABBYY, a global leader in document recognition and content capture technologies, underwent a significant business transformation with a new emphasis on online sales. Their challenge was to build a scalable online business, improve integration with third-party applications, and explore new sales channels like affiliate marketing to support growth. They selected 2Checkout as their digital commerce provider for its flexible platform and expertise.

The solution from 2Checkout included implementing its commerce platform and managed affiliate services, which integrated with applications like HubSpot and Salesforce. This enabled frictionless selling for both B2B and B2C customers. The results were substantial, including a more than 30% increase in online sales, a 34% improvement in cart conversion rate, and the new affiliate channel contributing to 30% of online revenue.

ABBYY