Case Study: Hide My Ass achieves an 18% increase in retention revenue and expanded global reach with 2Checkout

Hide My Ass - Customer Case Study

Privax, the company behind HideMyAss, is a global VPN provider serving around 10 million users. Facing the need to sell and support subscriptions worldwide while improving customer retention and operational efficiency, Privax needed a flexible commerce platform that would remove the burden of managing payments, taxes, fraud and subscription billing in 120+ countries.

Privax selected Avangate’s Enterprise Edition, which provided global payments, tax and fraud management plus Revenue Recovery Tools (including Account Updater and Retry Logic). Within six months these tools recovered 18.27% of recurring revenue, enabled instant commerce in 120+ countries, increased retention revenue by about 18% and boosted operational productivity so Privax could focus on customers and marketing.

Hide My Ass

Danvers Baillieu

Former Chief Operating Officer