Case Study: ManyCam (Visicom Media) achieves 16% eCommerce lift and a smooth subscription transition with 2Checkout

Visicom Media Improved eCommerce Revenue and Transitioned to Subscriptions Seamlessly with 2Checkout

Visicom Media, creator of ManyCam, is an SMB in the audio-video software space that needed to modernize its online sales: improve slow eCommerce operations and support, move several products from lifetime licenses to subscription models, and grow affiliate revenue—all issues their previous provider hadn’t addressed effectively.

By switching to the Avangate/2Checkout Digital Commerce Enterprise platform, Visicom streamlined operations and support, launched subscriptions smoothly, and optimized checkout flows. Results included a 16% boost in eCommerce efficiency, a 15%+ lift in conversion, 2% revenue recovery from abandoned carts, a 7% increase in PayPal orders, and affiliate revenue rising from ~2% to 7%, while enabling unified sales across direct, affiliate, and reseller channels.

ManyCam

Patrice Carrenard

President