Case Study: EaseUS achieves a 396% increase in cross-sell conversions with 2Checkout (now Verifone)

A Deep Dive into the Digital Transformation of EaseUS

EaseUS, an SMB that provides data recovery, backup and disk-management software to both consumers and businesses, partnered with Verifone (formerly 2Checkout) to grow revenue from its checkout experience. Facing the challenge of turning completed purchases into additional sales, EaseUS engaged Verifone’s CRO team to identify and test cross-sell opportunities on the post‑purchase (thank‑you) page.

Verifone moved and reworked the cross-sell module—relocating it higher on the page, retitling it “Exclusive offers,” highlighting discounts, improving product copy and CTA visibility, and tailoring discounts to high‑performing shoppers—using the 2Checkout monetization platform. The changes drove dramatic results: click‑through rate rose 98%, cross‑sell effectiveness increased ~150% (from 17% to 42%), and conversion rate on the offers improved roughly fourfold (0.10% to 0.40%), a 396% uplift in cross‑sell conversions.

EaseUS

Eva San

Marketing Director