Case Study: Malwarebytes achieves 47% higher open rates and 80% higher conversions with 2Checkout (now Verifone)

Malwarebytes' Email Marketing Strategy Enhanced by 2Checkout (now Verifone)

Malwarebytes, a cybersecurity software company serving both consumers and businesses, partnered with 2Checkout (now Verifone) to boost revenue by improving its cart abandonment and unfinished-payment email program. The goal was to recapture lost sales, increase engagement, and ensure messaging resonated across multiple languages and markets.

Verifone delivered a three-message email series with custom HTML templates, brand-aligned content, top‑10 language translations, a custom sending domain, conditional logic, and ongoing optimization. The program drove significant gains: open rates +47%, click rates +43%, conversion rates +80%, and revenue per manual email +139%.

Malwarebytes

Rinoti Amin

Vice President of Growth