Case Study: Easeware (Driver Easy) achieves 8% revenue increase with 2Checkout

Driver Easy Increases Overall Revenue by 8% Following CRO Project Context & Objectives

Easeware, creator of Driver Easy, wanted to improve its global checkout experience to boost conversion rate and revenue per visitor. The team suspected the single-column cart was a barrier to sales and partnered with Verifone’s CRO team to test a redesigned 3-column cart with different placements for payment methods against the existing 1-column control.

Over a 28-day global A/B test the 3-column designs outperformed the control, with Variation 1 (all payment methods above the Payment Options column) emerging as the winner: +7% conversion rate, +8% revenue per visitor and an estimated +8% overall revenue. Regional wins included USA +4%, Germany +12% and Australia +8%; Verifone recommended implementing Variation 1, delivering an estimated 31x return on investment for the CRO engagement.

Easeware

Kevin Zheng

Chief Executive Officer and Founder